ExoClick Blog

I’m sure that most of you know what CTR stands for, but just in case – it’s Click Thru Ratio. One of most important factors for PPC publishers. It simply the percentage of impressions on your page that converted to clicks. To make it more clear let’s say that you had 100 impressions on website and 10 clicks, so your CTR will be 10%. Why is it so important? As you propably noticed by raising your CTR you will raise also your revenue but more importantly, the CTR is one of these PPC factors that you can control. So, let’s see what you can do to raise your revenue by raising CTR.

1. Use ADs revelant to your content.

It’s pretty obvious but many of you after checking prices in Bid Estmator Tool (it’s a tool available from ExoClick admin area where you can check actual bids) for such niches like gambling or pharmacy (which are pretty high) put ADs from those niches even where they are not related to your site content. Don’t do that. Your CTR will drop to really low level and you may earn less than you would put revelant ADs.

2. Use TEXT+IMAGES ADs.

Text + Images ADs are one of the best ExoClick’s features. With these ADs your CTR will be way higher than if you would use standard text boxes, because they catch user’s eye and in my opinion they are simply looking good.

3. Make ADs fit to your website.

That means you should make ADs look like integral part of your design. You should remove the border around the AD box. Don’t make any signs or write texts like “ADVERTISEMENTS”, choose the same colors that you use on your website and what’s most important use the same color for AD titles as you use for links. This site should help you choose a right colors for ADs.

4. Place ADs in a right place.

You should make ADs visible for a user. He should see them without scrolling the page. From my observations I can tell you that T+I Vertical 260×340 box in the middle of the content site and T+I Leaderboard 728×90 above or just under the header should give the best results. Also simple text ADs placed under or above navigation menu should work good.

5. Don’t stop experimenting.

Every website is diffrent and what works for me may not work for you. Or you can find better solutions than mine! Also, if your website has a significant percentage of returining visitors it’s good to change something from time to time ’cause they may get used to your ADs and literally don’t even notice them.