EXOCLICK INCREASES ITS AD SERVER’S FEATURES
The ad network ExoClick, characterized by its constant evolution since 2005, announces the introduction of new display advertising options, comparable to the ones usesd by the largest Ad Servers existing on the Internet.
In order to fully satisfy the needs of advertisers and publishers present on its network, the innovative platform sets up an « ad-zone » system and an « alternative code » feature, allowing a larger flexibility on the analysis of banner display performances and in the auction system by Cost per Click and Cost for Mile.
ExoClick is an advertising network offering technical solutions to its advertisers and publishers worldwide. The platform, based on an Ad Server proprietary technology, operates two major entities:
- Advertisers buying traffic publishers. They are competing through an auction system displaying the best performing campaigns. The two economic models used for traffic acquisition are the CPC and CPM models. The return on investment, or ROI, is their main objective, the platform was designed in this sense and allows a very clear vision for results.
- Publishers are paid on an eCPM basis, abbreviation for Effective Cost Per Mille. Each ad space is analysed by the algorithm of the platform in order to always display campaigns generating the highest revenues.
New « ad-zone » option
This option arises from the ambition to improve the publishers’ ad boxes profitability. It will benefit the advertisers, who will obtain a precise segmentation within the network and thus the chance to better chose the traffic, as publishers, to whom an advanced targeting technology will allow to display targeted advertisements and thus to maximize their earnings. The additional interest is the ability to obtain a real market place well segmented.
New « alternative code » feature
ExoClick improves its auction system and allows safely discovering of its powerful platform. Publishers now have the chance to choose a precise CPM below which they can, if they wish, display the code of other sponsors or networks.
The system tests regularly the performance of campaigns in order to beat the CPM targeted set by the publisher.
By using Ad Server ExoClick as main Ad Server, each editor has the guarantee of a minimum income for its traffic: he sets a price, ExoClick campaigns will only appear if it reach this condition.
About ExoClick
ExoClick is an advertising network proposing technical solutions to advertisers and publishers worldwide.
Created in 2007, ExoClick quickly stood out as a safe value in the management and the monetization of Web traffic in CPC (Cost Per Click) and CPM (Cost Per Thousand impressions) models.
Specialized in the purchase and the sale of traffic as well as advertising management for high volume traffic, ExoClick generates 200 million daily impressions coming mainly from Western Europe and the United States.
In order to benefit from Exoclick’s powerful network, as an advertiser as well as a publisher, it is possible to signup in a few minutes in http://www.exoclick.com/signup.php